0%
Faster campaign setup
Rebuilt the briefing-to-deployment flow, cutting campaign setup time by a third.
Omega CRM · Boehringer IngelheimGetafe · Madrid · Spain
VÍCTOR ANGULLO
Platform Manager Omnichannel CRM & Marketing Automation Data & AI
5+ years turning messy business rules into campaigns that actually ship. Salesforce Marketing Cloud, SQL, AMPscript, APIs — and a career pointed straight at data engineering & AI.
Happy happy, joy joy!
The Profile
Who's behind the campaigns.
Yes, that's the serious one.
5+ YEARS
MADRID
CRM and marketing automation specialist with over 5 years of experience in Salesforce Marketing Cloud, omnichannel campaign management and process automation.
I combine a solid technical foundation — SQL, AMPscript/SSJS, REST & SOAP integrations — with certifications in Data Cloud and AI, steering my career toward data engineering and AI-driven solution roles.
Track record: optimizing processes and pushing campaign performance where it actually shows up on the dashboard.
- NowPlatform Manager Omnichannel @ Omega CRM (A Merkle Company) — client Boehringer Ingelheim
- BaseGetafe, Madrid — open to hybrid & remote
- LanguagesSpanish (native) · English (native) · French (intermediate)
- LearningPython · Data engineering · AI model integration
Key Achievements
Numbers that survived a QA review.
0%
ROI increase in 6 months
Campaign strategy reworked around cleaner data and smarter Next Best Action rules.
Omega CRM · Boehringer Ingelheim0%
Qualified web traffic
Average uplift across a portfolio of 140 clients within the first year.
LeadformanceExperience
Ten years of "make it work, then make it repeatable".
- Gather and document campaign requirements with business stakeholders, keeping briefings complete and aligned with agreed business rules.
- Translate business rules into configurations and workflows inside Next Best Action (NBA) marketing tools.
- Work with Data Analysts and Data Stewards to secure the availability and quality of campaign data.
- Run quality checks, simulations, UAT and system integration testing before every deployment.
- Define and document omnichannel automation processes, pushing best-practice adoption across teams.
- Coordinate with IT teams and third-party vendors to improve automation tooling.
NBAOmnichannelUAT
Data Quality
Documentation
- Prepared data for marketing communications using SQL, including CSV imports and data model design.
- Built landing pages with HTML, CSS, JavaScript, AMPscript and SSJS for data capture and lead generation.
- Executed and deployed marketing campaigns through Salesforce Marketing Cloud.
- Designed automated processes to sync customer data across marketing platforms, CRMs and external databases.
- Built and configured customer journeys from functional business requirements.
- Integrated external applications via REST and SOAP for data exchange and process automation.
SFMCSQLAMPscriptSSJSREST/SOAPJourney Builder
- Ran social media strategy for FIFA, holding brand consistency and engagement across platforms.
- Created, scheduled and published content aligned with campaigns and product launches.
- Analyzed performance metrics and community feedback to optimize content strategy.
- Worked with marketing, content and product teams on campaign objectives and community initiatives.
Social Strategy
Content
Analytics
EA / FIFA
- Built and ran online communication plans and digital marketing strategies, regional and national.
- Managed social channels for professional athletes and the organization, plus website content.
- Prepared sales forecasts and market research; managed marketing budgets and incentive programs.
Comms Plans
Budgets
Web Content
- Managed a portfolio of 250+ clients with tailored financial solutions.
- Hit sales targets seven months straight, delivering 38.06% performance growth.
Portfolio 250++38.06%
- Optimized store data to improve store locators on web and mobile for Subaru, TGI Fridays and Timberland.
- Managed 140+ clients, averaging a 200% increase in qualified web traffic within the first year.
Local SEOStore Data140+ clients
- Articles and content on digital marketing trends, strategies and developments.
WritingDigital Marketing
- Customer service in a fast-paced hospitality environment, coordinating kitchen and front-of-house for service quality.
HospitalityUSA
Technical Skills
Hover them. They react. Sorry in advance.
CRM & Automation
Salesforce Marketing Cloud
AMPscript
SSJS
Journey Builder
Data Cloud
Next Best Action
Automation Studio
Data & Development
SQL
HTML
CSS
JavaScript
REST APIs
SOAP APIs
Data modelling
In progress
Python
Data engineering
AI model integration
Live from GitHub
Pulled straight from the API. No screenshots, no lies.
Waking up the GitHub API…
Credentials
Paper that backs the practice.
Certifications
- SFMarketing Cloud Engagement DeveloperSalesforce
- SFData Cloud ConsultantSalesforce
- SFAI AssociateSalesforce
- AdAD7-E601 Real-time CDPAdobe
- SFMarketing Cloud Email SpecialistSalesforce
- GAdWords Display CertificationGoogle
Education
- Full Stack Developer — Web Application DevelopmentUpgrade Hub · 2021
- Master's Degree in UX/UI Design and MarketingTrazos · 2019–2020
- Master's Degree in Digital MarketingAula CM · 2018–2019
- International MBAFrancisco de Vitoria University · 2014–2015
- Bachelor's in Tourism, Leisure and Nature TourismRey Juan Carlos University · 2009–2014
Side project
Revive Colonia 2013–2014
Business plan to enhance the visitor experience and promote Cologne's medieval archaeological heritage through virtual reality (Oculus Rift).
Let's talk
Data, CRM, automation, or something with too many moving parts?
That's the fun kind.